With the year almost over, political analysts investigate whether we can look with optimism to the next year. On what are related positive steps at the macroeconomic level?
Truly speaking, since the establishment of the country, it is never received sufficient attention to the development of the national economy, moreover, domestic production is completely ignored. Croatia doesn`t have a product “Made in Croatia” that would be recognizable in the world and that would give her a competitive advantage. The last straw is tourism and competitive advantage in tourism can be assigned / thank the natural beauties of the Adriatic. However, there are companies such as wood processing industry which will be able to exploit the opportunities that are provided by joining the EU. These companies based own development on market orientation, on development of their products, thus creating a high level of added value.
Our salvation is focused on innovations and its own design, competition construction on quality and not on the price. In the change of business philosophy and strategic orientation should take care on the time, which is limited. The development of technology has to be quick and efficient while support for technological and market development of the company has to be creative and flexible.
The areas that should be well organize are all forms of the state bureaucracy. The problem of bureaucracy is the fulfillment of their short term goals instead of creating a framework for long term sustainable economic development. In other words, the state should work on own competitiveness, because in this way directly influence on the competitiveness of our entrepreneurs.
