Marin Erceg is a former director of Zagreb bakeries Klara, factory Croatia battery and shops for pets Zoo City. Four years ago he founded the startup Apsida, and now presented the first major international software business for the Finnish producer of computer games Rovio. For iPhone and Android phones created Angry Birds, branded virtual keyboard by sponsorship model where the client finance application.
His virtual keyboard called Izzy which has a total of 125 thousand users, Apsida is first branded for Croatian Telecom. Interest in keyboard showed football clubs, players and musicians. The first branded keyboard was made for Hajduk, then for Crvena Zvezda and FK Sarajevo. 2Cellos, Nina Badrić and Massimo also have Izzy keyboards.