The new “healthy” innovation comes from Podravka! Supisol is the salt substitute with 35 percent less sodium than the regular kitchen salt. Following the recommendations of the World Health Organization, Supisol can be used as a standalone supplement also in cooking. It is a novelty on the Croatian market, which soon plans to offer also the Australian market. Podravka is the absolute trendsetter in the Croatian and regional markets and has the ambition to expand health food trends. According to words of Zvonimir Mršić, chairman of the board of Podravka, the commercialization of the first products with Supisol is expected in early April this year.